Early Birds
m-way’s “Early Birds” campaign: ready for the e-bike season!
The future of two-wheeled mobility is electric. m-way—the Swiss market leader in electric mobility—commissioned us to realise its spring campaign, and we made the birds sing. Or, more precisely, the m-way team. Together with the client, we developed the concept and delivered the creative execution.
The campaign focuses on m-way’s core brand values: service, expertise and choice. Published across several social platforms, the content not only builds anticipation for the upcoming e-bike season but also strengthens the audience’s connection with the brand.
Project overview
- Client
- m-way / SEMG
- Co-production
- Out of Order
- Year
- 2023
- Services
- Concept, Creative development, Direction, Cinematography, Film production
- Deliverables
- Campaign films, Social content
- Partners & contributors
-
- Matthias Kappeler · Direction / cinematography
- Lara Lienhard · Producer
- Nils Gabelgaard · 1st assistant camera
- Noah Furrer · Gaffer
- Christoph Schönholzer · Lighting technician
- Nico Cavegn · Lighting technician
- Mourad Keller · Sound recording
- Jenni Tschugmell · Styling
- Jasmin Berger · Hair & Make-up
- Simon Hardegger · Grading
- Daniel Mistric · Sound design and mix
Brief
At the start of the e-bike season, a spring campaign was needed to communicate m-way’s values of service, expertise and choice with warmth and impact.
Approach
Instead of conventional product advertising, the m-way team become the «Early Birds» themselves. Concept and creative execution were developed closely with the client and with a small production footprint.
Result
A social-media campaign that builds anticipation for the season and makes the people behind the brand visible.
