Early Birds
m-way’s “Early Birds” campaign: ready for the e-bike season!
The future of two-wheeled mobility is electric. m-way—the Swiss market leader in electric mobility—commissioned us to realise its spring campaign, and we made the birds sing. Or, more precisely, the m-way team. Together with the client, we developed the concept and delivered the creative execution.
The campaign focuses on m-way’s core brand values: service, expertise and choice. Published across several social platforms, the content not only builds anticipation for the upcoming e-bike season but also strengthens the audience’s connection with the brand.
Project overview
- Client
- m-way / SEMG
- Co-production
- Out of Order
- Year
- 2023
- Services
- Concept, Creative development, Direction, Cinematography, Film production
- Deliverables
- Campaign films, Social content
- Partners & contributors
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- Matthias Kappeler · Regie / Kamera
- Lara Lienhard · Produzentin
- Nils Gabelgaard · 1. Kameraassistenz
- Noah Furrer · Gaffer
- Christoph Schönholzer · Beleuchter
- Nico Cavegn · Beleuchter
- Mourad Keller · Tonaufnahme
- Jenni Tschugmell · Styling
- Jasmin Berger · Hair & Make-up
- Simon Hardegger · Grading
- Daniel Mistric · Sounddesign und Mischung