Summer in the City
For m-way, we captured summer in the city: we follow a mime riding her e-bike through central Zurich. While others swelter in their cars, she shows just how effortless urban mobility can be. With limited resources, a small environmental footprint and close collaboration with the client, we created light-footed, imaginative storytelling that goes straight to the heart.
Project overview
- Client
- m-way / SEMG
- Co-production
- Out of Order
- Year
- 2024
- Location
- Zurich
- Services
- Direction, Cinematography, Film production
- Deliverables
- Campaign film, Social content
- Partners & contributors
-
- Matthias Kappeler · Direction / cinematography
- Lara Lienhard · Producer
- Thilo Gundelach · 1st assistant camera
- Sven Probst · 2nd assistant camera
- Jasmin Berger · Hair & Make-up
- Simon Hardegger · Grading
- Daniel Mistric · Sound design and mix
Brief
Urban electric mobility was to feel summery, light and immediate for m-way through a story that could work with a compact production setup.
Approach
A mime rides an e-bike through central Zurich, meeting heat and traffic with playful ease. The film was produced closely with the client and with a small environmental footprint.
Result
A light-footed campaign film positioning the e-bike as an effortless alternative for summer in the city.
