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Oriana Tundo is a Swiss artist of Italian and Indian heritage who specialises in jewellery and objects. After more than ten years as a freelance stylist, she founded her eponymous label TUNDO in 2022.
Her first collection comprises a series of aluminium jewellery pieces. Tundo drew inspiration from her training as a chemical laboratory assistant and from the Swiss metal industry. Her work combines modern materials with the high-fashion design of the 1980s, conveying a sense of self-determination.
Through limited collections, TUNDO responds to the constantly changing world of fashion while preserving the label’s distinctive identity.
Campaign film for Oriana Tundo’s jewellery collection.
Project overview
- Client
- TUNDO / Oriana Tundo
- Co-production
- The RAW Agency
- Year
- 2024
- Services
- Direction, Film production
- Deliverables
- Fashion film, Campaign film
- Partners & contributors
-
- Matthias Kappeler · Direction
- Jonas Oswald · Gaffer
- Owelle · Music
- Tanya Koch · Hair
- Rachel Bredy · Hair
- Helve Leal · Make-up
- Nicola Nikita Fischer · Make-up
- Alice Lushima · Styling
- Miwa Kawasaki · Styling assistant
- Chris Eggli · Graphic design
Brief
TUNDO’s first jewellery collection was to be introduced as a distinctive combination of aluminium, Swiss industrial heritage and confident fashion positioning.
Approach
The campaign film connects the material qualities of aluminium with influences from chemistry, the metal industry and 1980s high-fashion design.
Result
A fashion film that presents the limited collection and makes TUNDO’s distinctive identity between object, jewellery and empowerment visible.
