La Prairie – The Art of Beauty
Project overview
- Client
- La Prairie
- Co-production
- René Hauser
- Year
- 2021
- Services
- Direction, Cinematography, Film production
- Deliverables
- Promotional film
- Partners & contributors
-
- Matthias Kappeler · Direction / cinematography
- Nicolas Burri · Lighting technician
- Chris Banks · Sound design
- Christelle Prud'homme · Beauty retouching
Brief
«The Art of Beauty» set out to translate the materiality and precision of La Prairie’s world into a distinctive film for digital brand communication.
Approach
Macro imagery, flowing textures and precisely shaped light move between abstraction and product. Retouching and compositing bring the surfaces together in a controlled, sensorial visual world.
Result
The master film was developed for different digital applications, including a revised version and concise 15-second cutdowns.
