Samsung FOOH
For the launch of the Galaxy Watch 6, we developed a playful fake out-of-home spot together with Zurich agency Sir Mary: giant rubber hands floating above the Alps on ski lifts present an oversized watch against a panoramic alpine backdrop. Swipe… swipe.
Project overview
- Client
- Samsung Switzerland
- Agency
- Sir Mary
- Year
- 2024
- Services
- Concept, Direction, Film production, VFX
- Deliverables
- FOOH spot, social media clip
- Partners & contributors
-
- Matthias Kappeler · Direction
- Ivan Lüthi · VFX
- Timon Flükiger · Runner
- Robin Höfler · Location Scout
Brief
For the launch of the Galaxy Watch 6, a social-media spot was needed to present the product in a surprising way with a clear connection to Switzerland.
Approach
Together with Sir Mary, we developed a fake out-of-home idea: giant rubber hands float above the Alps on ski lifts and operate an oversized watch.
Result
A playful FOOH spot combining product gesture, Alpine scenery and digital illusion in a memorable social-media moment.
