arpina Lebensfreude
arpina builds high-quality trampolines from Swiss wood that can even double as sofas. What the brand lacked was awareness and an online shop.
During strategy development, NORMAL recognised that although the trampoline series is priced above lower-quality competitors, it compares well with designer furniture. The trampoline was therefore positioned as a piece of furniture that also serves as training equipment.
Project overview
- Client
- arpina
- Agency
- NORMAL Kommunikation
- Co-production
- Out of Order
- Year
- 2024
- Services
- Direction, Cinematography, Post-production
- Deliverables
- Campaign film
- Partners & contributors
-
- Matthias Kappeler · Direction / cinematography, post-production
- Thilo Gundelach · Post-production, camera assistant
- Nicolas Burri · Lighting
- Lara Lienhard · Producer
Brief
arpina needed greater awareness and clear positioning for a high-quality Swiss wooden trampoline that functions as both training equipment and furniture.
Approach
Rather than comparing it with conventional trampolines, the campaign centres on design and joie de vivre. A child leaps across furniture, lands on arpina and the trampoline then becomes a sofa.
Result
A campaign film positioning arpina as active design furniture and expressing the product’s shift between movement and rest in a single visual idea.
