arpina Lebensfreude
arpina builds high-quality trampolines from Swiss wood that can even double as sofas. What the brand lacked was awareness and an online shop.
During strategy development, NORMAL recognised that although the trampoline series is priced above lower-quality competitors, it compares well with designer furniture. The trampoline was therefore positioned as a piece of furniture that also serves as training equipment.
Project overview
- Client
- arpina
- Agency
- NORMAL Kommunikation
- Co-production
- Out of Order
- Year
- 2024
- Services
- Direction, Cinematography, Post-production
- Deliverables
- Campaign film
- Partners & contributors
-
- Matthias Kappeler · Regie / Kamera, Postproduktion
- Thilo Gundelach · Postproduktion, Kameraassistenz
- Nicolas Burri · Licht
- Lara Lienhard · Produzentin