Get Back the Ease
“And when I’m not out riding, I work here. For you.”
The employee becomes the face of the brand. In the new umbrella campaign for the Swiss electric-mobility specialist, we meet these everyday heroes and discover their passion for e-bikes—whether climbing a mountain or crossing the city. Together with the client, we developed the concept and delivered the creative execution.
Project overview
- Client
- m-way / SEMG
- Co-production
- Out of Order
- Year
- 2023
- Services
- Concept, Creative development, Direction, Cinematography, Film production
- Deliverables
- Brand campaign, campaign films
- Partners & contributors
-
- Matthias Kappeler · Regie / Kamera
- Lara Lienhard · Produzentin
- Nils Gabelgaard · 1. Kameraassistenz
- Noah Furrer · Gaffer
- Christoph Schönholzer · Beleuchter
- Nico Cavegn · Beleuchter
- Mourad Keller · Tonaufnahme
- Jenni Tschugmell · Styling
- Jasmin Berger · Hair & Make-up
- Simon Hardegger · Grading
- Daniel Mistric · Sounddesign und Mischung