Get Back the Ease
“And when I’m not out riding, I work here. For you.”
The employee becomes the face of the brand. In the new umbrella campaign for the Swiss electric-mobility specialist, we meet these everyday heroes and discover their passion for e-bikes—whether climbing a mountain or crossing the city. Together with the client, we developed the concept and delivered the creative execution.
Project overview
- Client
- m-way / SEMG
- Co-production
- Out of Order
- Year
- 2023
- Services
- Concept, Creative development, Direction, Cinematography, Film production
- Deliverables
- Brand campaign, campaign films
- Partners & contributors
-
- Matthias Kappeler · Direction / cinematography
- Lara Lienhard · Producer
- Nils Gabelgaard · 1st assistant camera
- Noah Furrer · Gaffer
- Christoph Schönholzer · Lighting technician
- Nico Cavegn · Lighting technician
- Mourad Keller · Sound recording
- Jenni Tschugmell · Styling
- Jasmin Berger · Hair & Make-up
- Simon Hardegger · Grading
- Daniel Mistric · Sound design and mix
Brief
m-way’s new umbrella campaign was to communicate expertise and approachability through the people within the company rather than abstract brand promises.
Approach
Employees become the faces of the brand, directly connecting their work with their personal passion for e-bikes in the city and in the mountains.
Result
An authentic campaign bringing service expertise and genuine enthusiasm together in personal portraits.
