Dreamt on riposa
Drift off gently, lie comfortably and dream beautifully: the feeling of sleeping on a riposa back-support mattress is unique—and forms the starting point of this programmatic campaign. Under the title “Geträumt auf riposa”, the campaign presents vivid dream sequences in which virtuality and reality meet. The design bridges the surreal dream worlds and the riposa brand, creating a consistent visual thread across all the films.
Project overview
- Client
- riposa
- Agency
- Mona und Mateo
- Year
- 2023
- Services
- Direction, Cinematography, Film production
- Deliverables
- Campaign films, point-of-sale content
- Partners & contributors
-
- Matthias Kappeler · Direction / cinematography
Brief
The distinctive feeling of sleeping on a riposa back-support mattress was to become tangible in a campaign for digital channels and point of sale.
Approach
Surreal dream sequences bring virtuality and reality together. Product design acts as the visual thread, leading each dream world back to the brand.
Result
Three campaign films and point-of-sale content bringing different dream worlds together in one consistent visual language.
